BISTRO STOKPAARDJE
VISUAL IDENTITY​
PHOTOGRAPHY
ILLUSTRATIONS
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WHO ARE THEY EXACTLY?
In a lovely spot by the Uitgeestermeer, you can treat yourself on the terrace during the summer with a view of the marina and the beautiful lake. When winter comes, our restaurant becomes cozy, warm, and inviting. We offer a varied menu featuring diverse cuisines, and of course, we always have vegetarian options available. Additionally, dishes can be customized to meet your dietary preferences or allergies, so everyone can enjoy a delicious meal.
With the mission to become the coziest, most inviting restaurant in Uitgeest, Bistro Stokpaardje is on the right track. However, to fully convey this mission, they needed an identity that perfectly matched the ambiance and the delicious dishes they serve. Good Carma has created a visual identity that aligns beautifully with this.
ANY INSIGHTS?
Most restaurants in Uitgeest and the surrounding villages opt for a standard identity that often resembles each other. For Bistro Stokpaardje, I wanted to change this. While I wanted to maintain the cozy and approachable atmosphere, I also aimed to clearly differentiate Bistro Stokpaardje from the rest.
HOW DID I GET ON
WITH IT?
My first step was to identify what was missing in the restaurant experience around Uitgeest. This led to the creation of a personal and friendly aesthetic. This approach was not only distinctive but also perfectly matched the energy of the owners and staff. I began by selecting suitable fonts and designing a logo that aligned with this vision, added engaging illustrations, and photographed images that beautifully support the overall look and feel.
AND THE RESULTS?
In an environment with many similar restaurants and styles, Bistro Stokpaardje has shown that it can be different. This has resulted in a full terrace and restaurant. I am proud to have given this restaurant the distinctive identity it deserves.
