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HARIG
VISUAL IDENTITY
VERBAL IDENTITY
BRAND STRATEGY
WEBSITE DESIGN
Hey there, hair lover! At Harig, it's all about your hair. Whether you're sporting a full mane or just a few strands on your head, we've got a solution to make your hair shine. Quality is our middle name (well, not really, but you get the idea). We use only the finest styling products, shampoos, and hair colors to keep your hair healthy and radiant. And we don’t stay static. Our team takes courses and training every month to stay up-to-date with the latest trends and techniques. At Harig, it’s all about you. We listen to what you want and offer personalized advice to ensure your hair looks amazing and feels great. Come by and see for yourself why Harig is the best choice for your hair care. Your hair will thank you!
WHO ARE THEY EXACTLY?
Harig is a salon in Uitgeest that always stays up-to-date with the latest trends. Fashion is constantly changing, and Harig continuously adapts to it. So, you can relax and take a seat in the salon chair with confidence. They are always informed about the newest styles, techniques, and hair products.
ANY INSIGHTS?
The range of hairdressers in Uitgeest is wide. To stand out in this busy market, you need a strong, distinctive image that appeals to both young and old. This appearance must also reflect the current status of the hair salon.
AND WHAT SEEMS TO BE THE PROBLEM?
Many hair salons have a classic look that does not say much about the mentality of the hair salon. As a result, customers often do not know what to expect in terms of quality and style from both the hair salon and the hairdressers themselves.
HOW DID I GET ON
WITH IT?
My question was: what are other salons doing, and how can we do it better? After thoroughly exploring the market, I noticed that many salons don’t really stand out. They often have similar names and branding. I wanted to change this by choosing a name that is obvious but has never been used before: "Harig." Because, let’s be honest, when you go to the hairdresser, it’s often because you’ve become too hairy and need to do something about it. From there, the further visual identity and tone of voice were developed.
A PERSONAL VOICE
Since Harig is located in a small town, I wanted to ensure that our communication personally connects with the people. Everyone is familiar with the comments you get when you’ve just had a haircut: “You’ve got such a great hairstyle!” This familiarity also brings a smile to your face.
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