THE ART OF TYPOGRAPHY

A picture may say a lot, but in graphic design text is at least as important as the design it stands next to.

The trick is to match the text perfectly with the image, without one overshadowing the other. That's what we call typography, and it's pretty important in the world of graphic design.

WHY IS TYPOGRAPHY SO IMPORTANT?

Well, graphic designers are really just people who talk visually using images, color, text, and illustrations to convey a message. And typography is what really brings those written messages to life. Here are a few examples of how typography does more than just display some text:

IT MAKES DESIGN MORE ACCESSIBLE

By making clever use of typography, we can ensure that more people can understand our designs. This means, for example, that we can adjust the space between lines and letters in such a way that it becomes easier for people with poor vision to read everything. And we can ensure that the colors and styles of our letters are not only beautiful, but also easy to read.

IT ATTRACTS ATTENTION

Imagine if every poster, book cover, or website looked exactly the same. That would be boring, right? Luckily, we can play with the typography to make sure the most important things stand out. That means we can use different font sizes, colors, and styles to make sure people see exactly what we want them to see.

IT HELPS US ORGANIZE THINGS

Typography also helps us bring a little order to the chaos of our design. By making smart use of headings, subheadings, and plain text, we can ensure that people know exactly where to look and what is most important.

IT SHOWS WHO WE ARE

Typography also helps us to convey our personality. Whether we are open and cheerful, or serious and businesslike, our fonts can say a lot about who we are and what we stand for.

In short, typography is really super important in the world of graphic design!